Tonight I fly to Orlando to spend a day at Autodesk University. I was originally scheduled to speak, but was replaced when I left Autodesk. Given the amount of BU work, it was a blesing in disguise.
Although I’ve kept in touch with folks in Waltham, I haven’t seen or talked to many in the Revit community since July. I’m looking forward to running into a lot of old Reviteers.
Today we turned in our papers and watched the winner’s presentations on the simulation. It was a great learning experience. How to apply the 4 Ps of marketing and see whether you ‘get it.’ We got most of it, but COMPLETELY screwed up promotion. Why raise your ad budget at all over 10 years? It’s a waste of money, right? WRONG!
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